AI is Affecting the Way Bloggers Generate Content: What you Need to Know
AI has the potential to redefine the landscape of content creation. Let’s explore how to use it to our advantage.
With the release of ChatGPT to the public, it is now evident to a much greater audience that AI can be used for quality content generation. Even though the technology behind ChatGPT was accessible for a while through APIs (ie. programming interfaces) or paywalls (eg. Jasper), having it open to the public like never before made it obvious to everyone that a shift has happened.
This piece aims to see what type of content you should not try to produce anymore and what is still untouchable by AI.
Where AI is Stronger
I don’t know about you, but when google started competing with the content it used to direct you to by providing an answer directly, I was glad to have to take one less hop to arrive at an answer.
Similarly, AI will be able to provide a way better user experience when searching for facts. It can remove all of the frustration of having to visit multiple sources to finally put together a full answer. Since it is way better at understanding nuances in language than search engines, it’s a no-brainer to use for things like: “Can you explain how a car engine works?” and then follow up with more questions if some aspects are not clear. Amazing stuff…
So What Can I Write About Buddy?
Google and most text platforms (including medium) are not going to “promote” AI generated content. What this means is that if you are relying on SEO to drive traffic to your articles, you don’t have to compete with AI content just yet. Of course, you can rely on AI to help with the research process, the structure of your content, etc. But the main thing is to know that AI is around the corner and to take ChatGPT as a heads up for you to focus on things AI is not that good at for now.
What is it?
For example, Google relies on the EAT principle when ranking pages in the results. It stands for Expertise, Authoritativeness, and Trustworthiness. Basically, Google wants to make sure that the information you see when you search for something is coming from a credible source.
And here is where AI runs into issues at the moment (the following 3 bullet points were generated by ChatGPT itself):
- Expertise: AI models can generate content based on large amounts of data they were trained on, but they lack the human expertise and judgment to determine the accuracy and reliability of that information.
- Authoritativeness: AI does not cite its source or how it came up with the final formulation, making it difficult to know which parts might not be right.
- Trustworthiness: AI generated content can be easily manipulated to spread false or misleading information, causing a lack of trust in the information presented.
This critical issue is why Google has not yet released its own version of ChatGPT .
What this means is that AI unfiltered content won’t be competing against us yet as it can fail any of the above criteria and break the trust of the reader.
By understanding what AI can and cannot do, we can use it to our advantage to help us create better content in our niche (in how we do our research, how we structure and organize our text, etc) and not compete against it in things that are not relevant as in content about factual information where the human touch would be missing anyways.
